Amanda secured an Upper Second Bachelor of Laws (LLB) degree from Exeter University in 1990 and graduated from the College of Law with First Class Honours in 1991.
Having initially qualified as a solicitor in 1993 at leading entertainment law firm Denton Hall, Amanda practised as a media lawyer specialising in the areas of television, sponsorship, digital media and branded content until, in 2000, she left to become one of the founding members of Popworld: a multi media, music platform set up by Simon Fuller (19 Entertainment) and Robert Dodds (Freedom Media).
Between 2000 and 2006, Amanda was exclusively responsible for all commercial and business affairs for Popworld. Amanda was responsible for contracting talent, content production and exploitation as well as commercial partnerships with the likes of Pepsi and Cadbury. Concurrently, Amanda was head of business affairs for sister company Freedom Media - a branded content agency - where Amanda was responsible for contracting brands, producers and broadcasters for a range of high profile advertiser funded properties including projects funded by Pepsi, Sony, PlayStation and Mastercard.
In 2006 Simon Fuller’s 19 Entertainment bought Freedom Media and Amanda then spent the following 2 years in the business affairs team at 19 Entertainment focused on television production, distribution and format licensing for a number of 19 Entertainment properties including So You Think You Can Dance as well as licensing and merchandising deals for 19 Entertainment talent including Emma Bunton, Gareth Gates and Rachel Stevens. Amanda was also responsible for trade mark and brand protection strategies for the Beckhams and Roland Mouret.
In 2008 Amanda left 19 Entertainment and established Amanda Bannister Consulting which, since that time, she has built into a highly successful consultancy business acting for a range of clients (both corporate and individual) in the creative industries including in television, branded content, licensing, fashion and design and sport.